Backtype (edit: they have since pivoted it seems) uses a good visual hierarchy to draw attention to the important data
Large row of numbers at the top provide important easy to digest stats like number of followers
Each of the charts, while useful on a web browser can only show so much information. The BackType team has included a link to download the data for every chart. Customers could then post process this using any tool they wanted.
Finally, making decisions when faced with a lot of information is difficult, so BackType have included some ‘recommendations’ at the bottom of the screen based on their analysis of the data